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Social Bakeoff 2: Facebook Custom Audiences vs. Twitter Tailored Audiences
If you’re not familiar with the concepts of remarketing or retargeting, the gist is that you run advertisements to people who already know about you but presumably haven’t been willing to buy anything....
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Predicting the Winner of the 86th Oscars Best Picture with Data
It’s that time of year when spring is just around the corner and the Academy Awards (aka the Oscars) are in bloom. The Academy of Motion Picture Arts and Sciences honors movies and stars whose work...
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Moneyball, Data Science and PR/Marketing
The most recent MIT Sloan Sports Analytics Conference took place recently in SHIFT’s backyard at MIT in Cambridge. This event has become a major deal in the sport world. Officially presented by ESPN,...
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2014 Internet Trends: Mobile Boom, Messaging Shifts and Audience Migrations
Former Morgan Stanley analyst and current Kleiner Perkins investor Mary Meeker presented her annual Internet Trends report yesterday at re/code’s Code Conference. Meeker and KPCB have published a...
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How bad research undermines your business
A well-informed strategy of any kind must be supported with reliable data. No matter the industry or organization size, if a company makes decisions based on bad data, it’s likely to adversely affect...
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Apple Watch, Apple Pay and Communicators
Unless you’ve been living under a rock the last few days, you’ve heard all about Apple’s new product launch announcing Apple Watch, iPhone 6 (and 6 Plus) and Apple Pay to the world. You’ve read the...
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How Our Holiday Habits Show Our Age
The holidays are upon us. Whether it’s TIME or USA Today, Gawker or Good Morning America, ‘tis the season for holiday content and data. Here at SHIFT, we recently got in the spirit and wrapped up (pun...
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What is the open rate of SMS text messaging?
Friend of SHIFT and professional marketing BS detector Scott Stratten asked recently: Doing some talk research, and I just saw a post that said “SMS (text messages) have an open rate of 95%. WTF, how...
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SHIFT Archives: The Best of Q4 2015
As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what...
View ArticleWork Hack: Gathering Consumer Insights
Would you ask a room full of toddlers to read the top five food blogs for their perspectives on the FDA’s guidelines for sugar intake as a way to sway them into eat their veggies? Of course not! But...
View ArticleSix Media Consumption Secret Weapons for PR Professionals
As PR professionals, we’re glued to the news. We’re hungry to stay updated on the latest trends and breaking stories, never knowing where that next campaign idea or pitch angle will come from. Sure, we...
View ArticleDigital Ethnography for PR, Part 1: Introduction
Digital ethnography is a relatively new field of study which promises, when done well, to deepen the relationship between communicators and their audiences by developing and understanding context. In...
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Digital Ethnography for PR, Part 4: Example Study
Digital ethnography is a relatively new field of study which promises, when done well, to deepen the relationship between communicators and their audiences by developing and understanding context. In...
View ArticleConnecting PR To Business Results
One of the most common requests I’ve received in my work in public relations is, “how do we connect our public relations efforts to business results?”. This question – and its many variations – is a...
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Knowledge Is Key For Crisis Comms: Shark Week Case Study, Part 2
Miss the intro to this Shark Week crisis comms series? Read it here before moving on to part 2. G.W.’s vegan donut shop is suffering from a crisis as a result of the negative media attention around...
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Owned Content: Calculating Success
Owned content. From blog posts to white papers, most companies create some form of owned content but not all are utilizing it to its fullest potential – or even know how it performs on its own. Given...
View Article5 Tips for Creating Client News When There is None
Every PR professional knows that securing coverage when your client has an interesting, newsworthy announcement to make is like shooting fish in a barrel. However, the challenge arises when there’s no...
View ArticleContent Management Tips for Social Media Marketers
Social media is the intersection of all the marketing efforts a company undertakes. One of the greatest challenges a social media manager faces is balancing the support of other marketing efforts with...
View ArticleMusic and Productivity: Find the Perfect Tunes for Work
It’s just one of those days. You just chugged your third coffee and still feel like you woke up three seconds ago. Sometimes what you put in your ears is the only way to get that thing between your...
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3 Places to Surf Ahead of the News
For centuries, humans rode waves as a form of transportation, from ancient Polynesian cultures onward. Surfers swim out into turbulent waters and find a wave to match speeds with. The basic idea then...
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